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United Arab Emirates Buy Now Pay Later Market Report 2025: Flexible Payments on the Rise - UAE BNPL Market Expands Beyond Retail to Healthcare & Automotive
Research and Markets
10 min read
Market Growth & Forecast: The UAE BNPL market is projected to grow at an 11.2% CAGR, reaching $4.82 billion by 2030. The sector's expansion is fueled by rising digital payments, e-commerce growth, and the entry of traditional financial institutions.
UAE Buy Now Pay Later Market
Dublin, Feb. 17, 2025 (GLOBE NEWSWIRE) -- The "UAE Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The BNPL payment market in United Arab Emirates is expected to grow by 15.6% on annual basis to reach US$2.84 billion in 2025.
The BNPL market in the UAE experienced robust growth during 2021-2024, achieving a CAGR of 24.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% during 2025-2030. By the end of 2030, UAE's BNPL sector is projected to expand from its 2024 value of USD 2.45 billion to approximately USD 4.82 billion.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in United Arab Emirates, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
Key Insights
The BNPL market in the UAE is experiencing rapid growth, driven by the expansion of e-commerce, diversification into new sectors, and the entry of traditional financial institutions. These trends reshape consumer payment preferences, leading to broader adoption of BNPL services across various industries.
Over the next 2-4 years, the BNPL landscape in the UAE is expected to become more competitive, with increased participation from both fintech firms and traditional banks. This evolution will likely result in more innovative and diversified BNPL offerings, further embedding flexible payment solutions into the UAE's economic fabric.
Rapid Growth in BNPL Adoption
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The UAE's BNPL market has grown substantially, driven by rising consumer demand for flexible payment options. Consumers increasingly opt for installment-based transactions as an alternative to credit cards, highlighting the growing preference for short-term, interest-free financing.
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E-commerce expansion has played a crucial role in driving BNPL adoption, with major providers such as Tabby, Spotti, Postpay, and Tamara forming partnerships with retailers across various sectors. Consumers gain greater access to flexible financing solutions as more merchants integrate BNPL options into their payment systems. The trend is further reinforced by the increasing reliance on digital payments in the UAE, making BNPL a seamless fit for online and offline purchases.
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As BNPL expands across retail and service industries, providers will likely introduce new financing models and partnerships to sustain market momentum.
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